Search Engine Optimization Strategies That Work 
Ms. Popularity
The importance of Link Popularity
The most widely used Internet Map, as everyone knows, is Google. Link Popularity, according to most authorities, is the 2nd most important factor in attaining your Google Ranking after text content.
Top Rankings in Google is the desire of most Website Owners and the promise of most SEO practitioners. It is a desire which tends to be as disappointing as it is elusive.
Success on the Internet is rare without top rankings in Google, but top rankings in Google alone do not guarantee success.
In order to attain visibility on the internet a website needs to gain popularity
Popularity in the context of Search Engine Optimization is determined by the number, type and quality of links to a Website.
Types of Links
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Incoming Links are the best indication of a Website's popularity. Incoming links from Websites with similar or related yet not competing content are most effective tool in attaining visibility and popularity.
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Reciprocal Links no longer have any value and in some situations could actually hurt your Page Rank. A well designed and developed Website does not rely on reciprocal links. Concentrate on providing content and a positive Web experience for your Website visitors.
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Outgoing Links from your Website are for the convenience of your Website visitors. They do not contribute anything positive to your SEO or marketing efforts.
The most important factors in determining the value of an incoming link, or reciprocal link are text content. and Google Ranking.
Visibility
